Why I Do It.

"I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will be nothing. Only I will remain." --- Frank Herbert, Dune - Bene Gesserit Litany Against Fear

There is an unanswered question that has and continues to collectively baffle economists, psychologists and career coaches. The question has existed parallel to the economic system that encourages its asking. A question that many have asked since the idea of capitalism was first penned by Adam Smith himself. The answer is hard to produce and succinctly articulate, even for the entrepreneur: Why do people start new ventures? Put another way:

Why do entrepreneurs do what they do?

Why suffer through the ambiguity and inner turmoil? The feeling of constantly walking on the edge of failure? Why put in hours on the laptop at odd hours of the night, on weekends in coffee shops with free wifi and during the holidays? Why strip yourself of the lifestyle trappings that your peers are enjoying at 40k a year so that you can plow every extra dollar into an idea that everyone says won't work anyway? Why engage in the ditch digging that drains away the person you thought you were?

The sexiest answer, of course, is to get rich. But the only people who buy that answer are students because it was sold to them at Barnes & Noble by corporate marketing teams posing as entrepreneurs - telling them to use their strengths to go "take it to the next level".

The truth is, we all know the money is far from guaranteed and that it will be years before we even see a dime of it. Given the 70% failure rate of new businesses, each entrepreneur answers this question in their own way, because each entrepreneur's situation is different and how they come to grips with the daunting odds is individual to them.

For me personally, I don't do it for fame, fortune or personal prestige. I don't do it to impress people, to "stick it to The Man", prove critics wrong, to look smart or because I like being the underdog.

In all the months that I slugged it out for Dash & Cooper, nothing in my life compares to the ecstasy of seeing my first D&C shirt finally come in from one of my manufacturers. The road that lies between your idea and selling your first product is paved with late nights, missed social functions and the constant whir of your mind as you parse through disparate information, groping for some solid ground. The reason why I do it is for the pure elation that occurs when you are briefly reminded that out of nothing, you built something that people value. You are reminded that this is a fact. Something that no one can refute or take away from you. It is then, and only then, that you become present to the meaning of creation and the truth that ownership is not simply a bunch of papers and signatures.

In order to understand what it's like to bathe in the pure experience of ownership and self-reliance - to feel it pierce through to your bones - you must slog it out in the trenches amongst the mud and much of uncertainty and fear. There is no other way.

That's why I do it: to feel alive.

***

This post was written in part for {Branded} Online Magazine. Feel free to go check it out and see some other things that we are saying over there.

Go to the next blog post: The 2011 Action Plan.

The 2011 Action Plan

Who says I can't get stoned?

Plan a trip to Japan alone.

Doesn't matter if I even go.

- John Mayer

Leading off from my last post about living intentionally and Seth Godin's recent post about how you are your own worst boss I'm going to share about why 2011 is going to be the first year of officially creating and enacting an action plan. I'm going create some of my own language around the use of an action plan (inspired by Seth's blog post):

"You wouldn't go work for a company that made up a yearly plan while hung over, you also wouldn't work for one that would abandon a plan after 2 weeks quoting that they were going to 'figure it out' as they go along.

Why do it: It declares the future that you want to live into. When you say that you are going to do something, what you are really creating is a new life that will be coming at you full on: one that you want to live. It provides the large things that you want to get done and allows you, through an action plan, to work backwards from that reality to today. I personally try to make mine as measurable as possible so that at the end of the year I can see what happened vs what I said was going to happen.

Most importantly I look at why? Was it not as important as I thought it was? Did something catastrophic happen? What? The reason for looking at 'why' is not so much whether or not the reason was valid but who I was in the face of that reason. What the data shows me is me. And I learn something about myself that I didn't see before.

Why no one actually does it: Because it looks like busywork or some homework assignment. They make themselves feel guilty when they break their diet once or forget to go to the gym. And rather than get back on the horse (what's 1 or 2 days, or even a week lost in the context of a year?), they would rather ignore the discomfort of sticking to behavior change than actually feeling the joy of the results they have gotten for themselves. By the way no one is holding you to the commitments you make except you. So if you quit nothing happens, literally.

Wait, one thing does happen: you learn that you are someone who can't be self-directed when no one is watching you.

In other words, you find out that you are person that can't follow through on their own commitments. Don't like how that feels or sounds? Then do the plan. Don't like how that feels or sounds? Well then good luck amounting to anything more than the rat race, my friend. Because the exceptional professionals I know are the ones that can show up and deliver especially when they don't feel like it.

Why I like it: It helps me offload the mental power necessary to remember, find motivation for and actually enact the behavior change. I simply declare what I'm going to get done, create an action plan, input the time into my Google Calendar to do it and then let my calendar dictate what I should be doing. I just follow the plan without thinking and happen to get the results that I want. It's not rocket science. Over time (say 5-10 years) I'll probably think less about the planning (because I'll get better at it) which means that think even less about the "doing", which in turn can allow me to start dabbling in tremendous things before the age of 35. Things in the ilk of Laird Hamilton and Shai Agassi. Why? Because that's what I chose for my life.

My challenge to you is to go check out Chris Guillebeau's blog about How To Conduct Your Own Annual Review. In the comments, let me know some things that you are thinking about working on this year - I might borrow some to try on as I roll out the first draft of my 2011 Action Plan.

Cheers,

Travis

Living Intentionally

No, No, No, No

I will never forget

No, No

I will never regret

I will live my life

Closer to the edge. - 30 Seconds to Mars

December for me has always been a time of reflection. I guess the holidays serve as a convenient mile-marker on the highway of my life; a time to take stock of everything and see how it compares with last year. Up until this year it was simply something I did in my head, unintentionally and it typically centered on trivial things like whether or not I had a girlfriend.

But since I have been introduced to some new management technology this year, I have a mechanism to be intentional with my review and the planning for 2011.

Why do I do this? Because I want to live as intentionally as possible. I don't to waste valuable effort and time thrashing about hoping one day that a miracle will happen and I'll 'make' it. This concern is something Seth Godin lays out perfectly in his blog post here. He says:

"Even if you're not self-employed, your boss is you. You manage your career, your day, your responses. You manage how you sell your services and your education and the way you talk to yourself.

Odds are, you're doing it poorly.

If you had a manager that talked to you the way you talked to you, you'd quit. If you had a boss that wasted as much as your time as you do, they'd fire her. If an organization developed its employees as poorly as you are developing yourself, it would soon go under."

I think that this is a pretty accurate depiction of people trying to make their way through the human experience: survive. It's actually a pretty reasonable way to go through life. With what's going in the world today, it gets pretty easy to slip into the mode of letting one's reasons run their life. With divorce, kids, work demands, car maintenance, sickness, death, etc it's totally reasonable to be in survival mode. In fact self-protection is an honorable act on behalf of self-respect.

So be unreasonable. Follow through on your commitments in the face of all of that. Because that's what being a professional human being. That what living intentionally is: being unreasonable. Doing the hardwork in the off season, when no one is watching, making tough choices and sticking to them longer than anyone else would. Seth goes on to develop this a little further:

"We are surprised when someone self-directed arrives on the scene. Someone who figures out a way to work from home and then turns that into a two-year journey, laptop in hand, as they explore the world while doing their job. We are shocked that someone uses evenings and weekends to get a second education or start a useful new side business. And we're envious when we encounter someone who has managed to bootstrap themselves into happiness, as if that's rare or even uncalled for."

Again, the question for all this is 'why'? Why try to live intentionally? Because if you aren't living intentionally, it's hard to say that you are doing anything other than coping. Coping means that you don't have a choice, that you are given a set consequences that you must manage the best you can. To me that's not living, I know because I did it for most of my memorable life.

Living for me is choosing to do what I want and following through on the commitments in the face of the things that I have no control over. The first cop out I hear around commitment is that something catastrophic happened. Look, if you knew that you would get a million dollars to follow through on one thing you said you would do, nothing - absolutely nothing - would stop you. Those 'reasons' and perfectly explainable barriers that stand in your way wouldn't look so hard to overcome, would they?

As I roll out what's next for me in 2011, my challenge to you is to think about what commitments you have that you keep derailing. And when you identify what you do to derail that, start thinking about what you unknowingly committed to (hint: it has to do with self-protection).

For more information about how this process works, I highly recommend checking out a book by Robert Kegan and Lisa Lahey on how to start looking at your natural immune system to change called How The Way We Talk Can Change The Way We Work. Good luck. Have fun.